We have entered a social-first era. Consumers spend their free time scrolling through endless amounts of algorithm-suggested content, providing a constant stream of value and entertainment. This leaves the question: how can brands engage audiences with the amount of content being provided? Influencer marketing. Working with an influencer marketing agency can guarantee your brand isn’t lost in the noise.
Before we get into the tips and tricks for creating an impactful influencer marketing campaign, let’s start with the basics. What is influencer marketing?
Influencer marketing is a form of social media marketing that uses influencers (those with prominent social media followings or engagement) to promote your brand, products, or services. There are a variety of ways you can utilise influencer marketing, but the most common are sponsorships, product placement, and ambassadorships.
Influencer marketing initially started as a fad trend within the marketing world, but as social media and its user base grew, it became a huge piece of marketing spend for most modern brands. And for good reason – it works.
Now let’s get into the bit you’ve all been waiting for: the tips and tricks to creating the best influencer marketing campaigns.
- Do your research
This one seems like a no-brainer, but you would be surprised at how many brands go into an influencer marketing campaign without doing any sort of research beforehand. The first step to any good campaign is understanding your target audience and what kind of messaging will resonate with them. Once you understand that, it’ll be much easier to identify which influencers will be the best fit for your brand.
Doing your research also means staying up-to-date with changes in the industry. Social media is constantly evolving, and what works today might not work tomorrow. By understanding the landscape, you can adapt your influencer campaigns accordingly and make sure you’re always ahead of the curve.
- Set clear goals and KPIs
Just like with any other marketing campaign, it’s important to set clear goals and KPIs (key performance indicators) before you start planning anything. This will help ensure that your team and influencer are on the same page and know what needs to be accomplished. It will also make it easier to measure the success of your campaign once it’s over.
Some examples of common goals and KPIs for an influencer marketing campaign are:
– Brand awareness
– Engagement (comments, likes, shares)
– Reach (impressions)
– Traffic (click-throughs to website)
– Sales
- Find the right influencers
Now that you know your target audience and what you want to accomplish, it’s time to start looking for influencers. There are a few different ways you can go about this. The best way to find influencers is by using an influencer marketing agency.
Another way to find influencers is to simply use social media itself. A quick search on TikTok or Instagram should give you a good idea of who the popular accounts are in your industry. Once you’ve found a few potential influencers, it’s time to start reaching out.
- Build relationships with influencers
The key to a successful influencer marketing campaign is working with influencers who are genuinely interested in your brand and what you have to offer. This means that you need to build relationships with them before you even start talking about business.
The best way to do this is to engage with their content on a regular basis. Like and comment on their posts, share their articles, and start conversations with them. Once you’ve established a rapport, you can start talking about working together.
- Measure your results
The final step in any good marketing campaign is measuring the results. This is important so you can see what’s working and what’s not and make necessary adjustments.
There are a few different metrics you should be looking at when measuring the success of your influencer marketing campaign, including:
– Engagement (comments, likes, shares)
– Reach (impressions)
– Traffic (click-throughs to website)
– Sales
By taking the time to measure your results, you’ll be able to fine-tune your campaign and make it even more successful in the future.
Influencer marketing is a great way to reach a new audience and promote your brand. However, it’s important to remember that not all influencer marketing campaigns are created equal. If you want to create a successful campaign, you need to start by setting some goals and finding the right influencers. From there, you need to create some compelling content and promote it effectively. Finally, you need to measure your results so you can make the necessary adjustments. By following these tips, you’ll be well on your way to creating a successful influencer marketing campaign.